Ayar Şentürk, H. Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship. 2020. In Handbook of Research on Technology Applications for Effective Customer Engagement , IGI Global, Pennsylvania, 210-230.

Ayar Şentürk, H., (2020). Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship. Handbook of Research on Technology Applications for Effective Customer Engagement (pp.210-230), Pennsylvania: IGI Global.

Ayar Şentürk, Hayat. "Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship." In Handbook of Research on Technology Applications for Effective Customer Engagement , 210-230. Pennsylvania: IGI Global, 2020

Ayar Şentürk, Hayat A. . "Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship." Handbook of Research on Technology Applications for Effective Customer Engagement , IGI Global, 2020, pp.210-230.

Ayar Şentürk, H. (2020) "Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship", Handbook of Research on Technology Applications for Effective Customer Engagement . Pennsylvania: IGI Global.

@bookchapter{bookchapter, author ={Hayat AYAR ŞENTÜRK}, chaptertitle={Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship}, booktitle={ Handbook of Research on Technology Applications for Effective Customer Engagement}, publisher={IGI Global}, city={Pennsylvania},year={2020} }