Pınarbaşı, F. And Enginkaya Erkent, E. 2019. Consumer Negativity Towards Brands: Brand Hate or Brand Switch?. Global Business Research Congress , (İstanbul, Turkey), 1-6.

Pınarbaşı, F., & Enginkaya Erkent, E., (2019). Consumer Negativity Towards Brands: Brand Hate or Brand Switch? . Global Business Research Congress (pp.1-6). İstanbul, Turkey

Pınarbaşı, Ebru, And Ebru ENGİNKAYA ERKENT. "Consumer Negativity Towards Brands: Brand Hate or Brand Switch?," Global Business Research Congress , İstanbul, Turkey, 2019

Pınarbaşı, Ebru E. And Enginkaya Erkent, Ebru E. . "Consumer Negativity Towards Brands: Brand Hate or Brand Switch?." Global Business Research Congress , İstanbul, Turkey, pp.1-6, 2019

Pınarbaşı, F. And Enginkaya Erkent, E. (2019) . "Consumer Negativity Towards Brands: Brand Hate or Brand Switch?." Global Business Research Congress , İstanbul, Turkey, pp.1-6.

@conferencepaper{conferencepaper, author={Ebru ENGİNKAYA ERKENT And author={Ebru ENGİNKAYA ERKENT}, title={Consumer Negativity Towards Brands: Brand Hate or Brand Switch?}, congress name={Global Business Research Congress }, city={İstanbul}, country={Turkey}, year={2019}, pages={1-6} }