AKGÜN, A. E. Et Al. 2014. Standardization and Adaptation of International Marketing Mix Activities A Case Study. 10th International Strategic Management Conference 2014 , 609-618.

AKGÜN, A. E., KESKİN, H., & AYAR, H., (2014). Standardization and Adaptation of International Marketing Mix Activities A Case Study . 10th International Strategic Management Conference 2014 (pp.609-618).

AKGÜN, ALİ, HALİT KESKİN, And Hayat AYAR ŞENTÜRK. "Standardization and Adaptation of International Marketing Mix Activities A Case Study," 10th International Strategic Management Conference 2014, 2014

AKGÜN, ALİ E. Et Al. "Standardization and Adaptation of International Marketing Mix Activities A Case Study." 10th International Strategic Management Conference 2014 , pp.609-618, 2014

AKGÜN, A. E. KESKİN, H. And AYAR, H. (2014) . "Standardization and Adaptation of International Marketing Mix Activities A Case Study." 10th International Strategic Management Conference 2014 , pp.609-618.

@conferencepaper{conferencepaper, author={ALİ EKBER AKGÜN Et Al. }, title={Standardization and Adaptation of International Marketing Mix Activities A Case Study}, congress name={10th International Strategic Management Conference 2014}, city={}, country={}, year={2014}, pages={609-618} }