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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
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İ. Koçoğlu Et Al. , "The Role of Business Model Development in the Ex-Post Creation of Online Entrepreneurial Opportunity," In Digital Marketing and Consumer Engagement , Pennsylvania: IGI Global , 2018, pp.818-842.

Koçoğlu, İ. Et Al. The Role of Business Model Development in the Ex-Post Creation of Online Entrepreneurial Opportunity. 2018. In Digital Marketing and Consumer Engagement , IGI Global , Pennsylvania, 818-842.

Koçoğlu, İ., Akgün, A. E., & Keskin, H., (2018). The Role of Business Model Development in the Ex-Post Creation of Online Entrepreneurial Opportunity. Digital Marketing and Consumer Engagement (pp.818-842), Pennsylvania: IGI Global .

Koçoğlu, İpek, Ali Ekber Akgün, And Halit KESKİN. "The Role of Business Model Development in the Ex-Post Creation of Online Entrepreneurial Opportunity." In Digital Marketing and Consumer Engagement , 818-842. Pennsylvania: IGI Global , 2018

Koçoğlu, İpek Et Al. "The Role of Business Model Development in the Ex-Post Creation of Online Entrepreneurial Opportunity." Digital Marketing and Consumer Engagement , IGI Global , 2018, pp.818-842.

Koçoğlu, İ. Akgün, A. E. And Keskin, H. (2018) "The Role of Business Model Development in the Ex-Post Creation of Online Entrepreneurial Opportunity", Digital Marketing and Consumer Engagement . Pennsylvania: IGI Global .

@bookchapter{bookchapter, author ={İpek Koçoğlu Et Al. }, chaptertitle={The Role of Business Model Development in the Ex-Post Creation of Online Entrepreneurial Opportunity}, booktitle={ Digital Marketing and Consumer Engagement}, publisher={IGI Global }, city={Pennsylvania},year={2018} }