Güngör, A. S. And Ozansoy Çadırcı, T. Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review. 2023. In The Palgrave Handbook of Interactive Marketing , Palgrave Macmillan, London , Zürich, 65-92.

Güngör, A. S., & Ozansoy Çadırcı, T., (2023). Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review. The Palgrave Handbook of Interactive Marketing (pp.65-92), Zürich: Palgrave Macmillan, London .

Güngör, Ayşegül, And Tuğçe OZANSOY ÇADIRCI. "Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review." In The Palgrave Handbook of Interactive Marketing , 65-92. Zürich: Palgrave Macmillan, London , 2023

Güngör, Ayşegül S. And Ozansoy Çadırcı, Tuğçe O. . "Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review." The Palgrave Handbook of Interactive Marketing , Palgrave Macmillan, London , 2023, pp.65-92.

Güngör, A. S. And Ozansoy Çadırcı, T. (2023) "Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review", The Palgrave Handbook of Interactive Marketing . Zürich: Palgrave Macmillan, London .

@bookchapter{bookchapter, author ={Ayşegül Sağkaya Güngör And author ={Tuğçe OZANSOY ÇADIRCI}, chaptertitle={Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review}, booktitle={ The Palgrave Handbook of Interactive Marketing}, publisher={Palgrave Macmillan, London }, city={Zürich},year={2023} }