Ayar Şentürk, H. And Tuna, R. 2025. Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market. MIDDLE EAST JOURNAL OF MANAGEMENT , vol.12 , 1-15.

Ayar Şentürk, H., & Tuna, R., (2025). Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market. MIDDLE EAST JOURNAL OF MANAGEMENT , vol.12, 1-15.

Ayar Şentürk, Hayat, And Rabia Tuna. "Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market," MIDDLE EAST JOURNAL OF MANAGEMENT , vol.12, 1-15, 2025

Ayar Şentürk, Hayat A. And Tuna, Rabia. "Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market." MIDDLE EAST JOURNAL OF MANAGEMENT , vol.12, pp.1-15, 2025

Ayar Şentürk, H. And Tuna, R. (2025) . "Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market." MIDDLE EAST JOURNAL OF MANAGEMENT , vol.12, pp.1-15.

@article{article, author={Hayat AYAR ŞENTÜRK And author={Rabia Tuna}, title={Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market}, journal={MIDDLE EAST JOURNAL OF MANAGEMENT}, year=2025, pages={1-15} }