Ayar Şentürk, H. The Transformation of Traditional TVs Into Digital Platforms: A Strategic Marketing Analysis on Turkish Market. 2021. In Managerial Issues in Digital Transformation of Global Modern Corporations , IGI Global, Pennsylvania, 102-114.

Ayar Şentürk, H., (2021). The Transformation of Traditional TVs Into Digital Platforms: A Strategic Marketing Analysis on Turkish Market. Managerial Issues in Digital Transformation of Global Modern Corporations (pp.102-114), Pennsylvania: IGI Global.

Ayar Şentürk, Hayat. "The Transformation of Traditional TVs Into Digital Platforms: A Strategic Marketing Analysis on Turkish Market." In Managerial Issues in Digital Transformation of Global Modern Corporations , 102-114. Pennsylvania: IGI Global, 2021

Ayar Şentürk, Hayat A. . "The Transformation of Traditional TVs Into Digital Platforms: A Strategic Marketing Analysis on Turkish Market." Managerial Issues in Digital Transformation of Global Modern Corporations , IGI Global, 2021, pp.102-114.

Ayar Şentürk, H. (2021) "The Transformation of Traditional TVs Into Digital Platforms: A Strategic Marketing Analysis on Turkish Market", Managerial Issues in Digital Transformation of Global Modern Corporations . Pennsylvania: IGI Global.

@bookchapter{bookchapter, author ={Hayat AYAR ŞENTÜRK}, chaptertitle={The Transformation of Traditional TVs Into Digital Platforms: A Strategic Marketing Analysis on Turkish Market}, booktitle={ Managerial Issues in Digital Transformation of Global Modern Corporations}, publisher={IGI Global}, city={Pennsylvania},year={2021} }