AKGÜN, A. E. 2014. Standardization and Adaptation of International Marketing Mix Activities: A Case Study. 10th International Strategic Management Conference, Rome , (Roma, Italy), 97-99.

AKGÜN, A. E., (2014). Standardization and Adaptation of International Marketing Mix Activities: A Case Study . 10th International Strategic Management Conference, Rome (pp.97-99). Roma, Italy

AKGÜN, Ali. "Standardization and Adaptation of International Marketing Mix Activities: A Case Study," 10th International Strategic Management Conference, Rome, Roma, Italy, 2014

AKGÜN, Ali E. . "Standardization and Adaptation of International Marketing Mix Activities: A Case Study." 10th International Strategic Management Conference, Rome , Roma, Italy, pp.97-99, 2014

AKGÜN, A. E. (2014) . "Standardization and Adaptation of International Marketing Mix Activities: A Case Study." 10th International Strategic Management Conference, Rome , Roma, Italy, pp.97-99.

@conferencepaper{conferencepaper, author={Ali Ekber AKGÜN}, title={Standardization and Adaptation of International Marketing Mix Activities: A Case Study}, congress name={10th International Strategic Management Conference, Rome}, city={Roma}, country={Italy}, year={2014}, pages={97-99} }