Akgün, A. E. Et Al. 2014. Standardization and adaptation of international marketing mix activities A case study. 10th International Strategic Management Conference , (Rome, Italy), 609-618.

Akgün, A. E., Keskin, H., & Ayar, H., (2014). Standardization and adaptation of international marketing mix activities A case study . 10th International Strategic Management Conference (pp.609-618). Rome, Italy

Akgün, Ali, Halit KESKİN, And Hayat Ayar. "Standardization and adaptation of international marketing mix activities A case study," 10th International Strategic Management Conference, Rome, Italy, 2014

Akgün, Ali E. Et Al. "Standardization and adaptation of international marketing mix activities A case study." 10th International Strategic Management Conference , Rome, Italy, pp.609-618, 2014

Akgün, A. E. Keskin, H. And Ayar, H. (2014) . "Standardization and adaptation of international marketing mix activities A case study." 10th International Strategic Management Conference , Rome, Italy, pp.609-618.

@conferencepaper{conferencepaper, author={Ali Ekber Akgün Et Al. }, title={Standardization and adaptation of international marketing mix activities A case study}, congress name={10th International Strategic Management Conference}, city={Rome}, country={Italy}, year={2014}, pages={609-618} }