Sağkaya Güngör, A. Et Al. Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames. 2016. In Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications , Igı Global, Pennsylvania, 502-524.

Sağkaya Güngör, A., Ozansoy Çadırcı, T., & Köse, Ş. G., (2016). Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames. Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications (pp.502-524), Pennsylvania: Igı Global.

Sağkaya Güngör, Ayşegül, Tuğçe OZANSOY ÇADIRCI, And Şirin Gizem KÖSE. "Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames." In Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications , 502-524. Pennsylvania: Igı Global, 2016

Sağkaya Güngör, Ayşegül S. Et Al. "Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames." Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications , Igı Global, 2016, pp.502-524.

Sağkaya Güngör, A. Ozansoy Çadırcı, T. And Köse, Ş. G. (2016) "Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames", Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications . Pennsylvania: Igı Global.

@bookchapter{bookchapter, author ={Ayşegül Sağkaya Güngör Et Al. }, chaptertitle={Advergaming – How Does Cognitive Overload Effect Brand Recall? Differences between In-Game Advertising (IGA) and Advergames}, booktitle={ Handbook of Researchon Human-ComputerInterfaces, Developments,and Applications}, publisher={Igı Global}, city={Pennsylvania},year={2016} }