Bilgin, S. And Ayar Şentürk, H. Consumer Neuroscience and Neuromarketing: A Qualitative Study on the Success and Future of Neuromarketing. 2022. In Contemporary Approaches to Business and Economics , Filiz Kitabevi, İstanbul, 5-25.

Bilgin, S., & Ayar Şentürk, H., (2022). Consumer Neuroscience and Neuromarketing: A Qualitative Study on the Success and Future of Neuromarketing. Contemporary Approaches to Business and Economics (pp.5-25), İstanbul: Filiz Kitabevi.

Bilgin, Serhan, And Hayat AYAR ŞENTÜRK. "Consumer Neuroscience and Neuromarketing: A Qualitative Study on the Success and Future of Neuromarketing." In Contemporary Approaches to Business and Economics , 5-25. İstanbul: Filiz Kitabevi, 2022

Bilgin, Serhan And Ayar Şentürk, Hayat A. . "Consumer Neuroscience and Neuromarketing: A Qualitative Study on the Success and Future of Neuromarketing." Contemporary Approaches to Business and Economics , Filiz Kitabevi, 2022, pp.5-25.

Bilgin, S. And Ayar Şentürk, H. (2022) "Consumer Neuroscience and Neuromarketing: A Qualitative Study on the Success and Future of Neuromarketing", Contemporary Approaches to Business and Economics . İstanbul: Filiz Kitabevi.

@bookchapter{bookchapter, author ={Serhan Bilgin And author ={Hayat AYAR ŞENTÜRK}, chaptertitle={Consumer Neuroscience and Neuromarketing: A Qualitative Study on the Success and Future of Neuromarketing}, booktitle={ Contemporary Approaches to Business and Economics}, publisher={Filiz Kitabevi}, city={İstanbul},year={2022} }