Enginkaya Erkent, E. And Yılmaz, H. 2013. What drives consumers to interact with brands through social media? A motivation scale development study. 2nd International Conference on Strategic Innovative Marketing , (Praha, Czech Republic), 119-226.

Enginkaya Erkent, E., & Yılmaz, H., (2013). What drives consumers to interact with brands through social media? A motivation scale development study . 2nd International Conference on Strategic Innovative Marketing (pp.119-226). Praha, Czech Republic

Enginkaya Erkent, Ebru, And Hakan YILMAZ. "What drives consumers to interact with brands through social media? A motivation scale development study," 2nd International Conference on Strategic Innovative Marketing, Praha, Czech Republic, 2013

Enginkaya Erkent, Ebru E. And Yılmaz, Hakan. "What drives consumers to interact with brands through social media? A motivation scale development study." 2nd International Conference on Strategic Innovative Marketing , Praha, Czech Republic, pp.119-226, 2013

Enginkaya Erkent, E. And Yılmaz, H. (2013) . "What drives consumers to interact with brands through social media? A motivation scale development study." 2nd International Conference on Strategic Innovative Marketing , Praha, Czech Republic, pp.119-226.

@conferencepaper{conferencepaper, author={Ebru ENGİNKAYA ERKENT And author={Hakan YILMAZ}, title={What drives consumers to interact with brands through social media? A motivation scale development study}, congress name={2nd International Conference on Strategic Innovative Marketing}, city={Praha}, country={Czech Republic}, year={2013}, pages={119-226} }