Pınarbaşı, F. And Kırçova, İ. Understanding the Market in Digital Environment: A Sensemaking Framework for Marketing Strategy. 2021. In Strategic Outlook in Business and Finance Innovation , Emerald Publishing, Bradford, 185-194.

Pınarbaşı, F., & Kırçova, İ., (2021). Understanding the Market in Digital Environment: A Sensemaking Framework for Marketing Strategy. Strategic Outlook in Business and Finance Innovation (pp.185-194), Bradford: Emerald Publishing.

Pınarbaşı, Fatih, And İbrahim KIRÇOVA. "Understanding the Market in Digital Environment: A Sensemaking Framework for Marketing Strategy." In Strategic Outlook in Business and Finance Innovation , 185-194. Bradford: Emerald Publishing, 2021

Pınarbaşı, Fatih And Kırçova, İbrahim. "Understanding the Market in Digital Environment: A Sensemaking Framework for Marketing Strategy." Strategic Outlook in Business and Finance Innovation , Emerald Publishing, 2021, pp.185-194.

Pınarbaşı, F. And Kırçova, İ. (2021) "Understanding the Market in Digital Environment: A Sensemaking Framework for Marketing Strategy", Strategic Outlook in Business and Finance Innovation . Bradford: Emerald Publishing.

@bookchapter{bookchapter, author ={Fatih Pınarbaşı And author ={İbrahim KIRÇOVA}, chaptertitle={Understanding the Market in Digital Environment: A Sensemaking Framework for Marketing Strategy}, booktitle={ Strategic Outlook in Business and Finance Innovation}, publisher={Emerald Publishing}, city={Bradford},year={2021} }