KENT KİMLİĞİNİN MARKALAŞTIRILMA SORUNSALI: İSTANBUL’DA “PRESTİJLİ” KONUT PAZARLAMASI


Thesis Type: Doctorate

Institution Of The Thesis: Yıldız Teknik Üniversitesi, Graduate School of Natural and Applied Sciences, -, Turkey

Approval Date: 2017

Student: Esma İnce

Principal Supervisor (For Co-Supervisor Theses): İclal Sema DİNÇER