Sensemaking of Consumers in Digital Word: A Framework for Consumer Relationships


Pınarbaşı F., Kırçova İ.

Marketing and Organization Research International Conference, İstanbul, Turkey, 11 - 12 October 2019, pp.13

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.13
  • Yıldız Technical University Affiliated: Yes