A Theoretical Framework About How Organizations Promote Their Corporate Social Responsibility Initiatives

International Journal of Business and Management, cilt.1, sa.2, ss.39-47, 2009 (Hakemli Dergi)

Corporate social responsibility that has a powerful potential to make positive contributions to

organizations and societies, has become one of the important issues in the corporate world. So,

Marketing scholars have been interested in supporting of social responsible behavior of

companies, because the only way for the employees and consumers to try out the success about

sensitivity and benevolence of the organizations by looking at the actions about its corporate social

responsibility initiatives. The purpose of this study to describe the importance of marketing

communication tools and techniques to built and enhance the organizations’ corporate social

responsibilities.