Understanding Unconscious Thoughts of the Self: Imaginative Metaphor Elicitation Technique in Qualitative Research

Cömert P. N., Gürol Y.

Yıldız Social Science Review, vol.9, no.2, pp.64-72, 2023 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 9 Issue: 2
  • Publication Date: 2023
  • Doi Number: 10.51803/yssr.1383290
  • Journal Name: Yıldız Social Science Review
  • Journal Indexes: Asos İndeks, Other Indexes
  • Page Numbers: pp.64-72
  • Yıldız Technical University Affiliated: Yes


Qualitative studies unveil the profound characteristics of human experiences. Particularly, qualitative studies using metaphor elicitation techniques have the opportunity to explore unconscious thoughts which reflects participants deepest thoughts and feelings about a concept. As most human thinking is unconscious, research tools analyzing unconscious thoughts are necessary especially in social sciences. In this article, metaphor elicitation techniques are explained and their implementation is depicted stage by stage. In this context, the process of using each technique is described in detail and related examples are presented. Finally, a relatively new technique used by Nardon & Hari (2021), Imaginative Metaphor Elicitation is explicated and the importance of this new technique is emphasized by encouraging future studies to use this technique.