How Social Media is Transforming Marketing?


Kırçova İ., Enginkaya Erkent E.

in: Handbook of Research on Managerial Thinking in Global Business Economics, Dinçer, H.,Yüksel, S., Editor, Igı Global Publications, New-York, pp.318-334, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Igı Global Publications
  • City: New-York
  • Page Numbers: pp.318-334
  • Editors: Dinçer, H.,Yüksel, S., Editor
  • Yıldız Technical University Affiliated: Yes