Instagram, Facebook Or Twitter: Which Engages Best? A Comparative Study Of Consumer Brand Engagement And Social Commerce Purchase Intention

KIRÇOVA İ., Yaman Y., KÖSE Ş. G.

14th International Conference on Social Sciences, Frankfurt, Germany, 02 March 2018, pp.602-611, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Frankfurt
  • Country: Germany
  • Page Numbers: pp.602-611
  • Yıldız Technical University Affiliated: Yes