WHY DO WE LOVE THE HOLIDAY POSTS?: THE INFLUENCE OF PERSUASIVE MESSAGES ON EMOTIONAL AND BEHAVIORAL RESPONSES

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Ayar Şentürk H., Akgün A. E., Keskin H.

Pazarlama ve Pazarlama Araştırmaları Dergisi, no.23, pp.139-161, 2019 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2019
• Journal Name: Pazarlama ve Pazarlama Araştırmaları Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.139-161
• Yıldız Technical University Affiliated: Yes