A QUALITATIVE STUDY ON THE ANTECEDENTS AND CONSEQUENCES OF DIGITAL CUSTOMER EXPERIENCE

---

Yavuzyiğit D., Ayar Şentürk H.

International Istanbul Economic Research Conference (IIERC), İstanbul, Turkey, 18 - 20 November 2021, pp.58-59

• Publication Type: Conference Paper / Full Text
• City: İstanbul
• Country: Turkey
• Page Numbers: pp.58-59