A QUALITATIVE STUDY ON THE ANTECEDENTS AND CONSEQUENCES OF DIGITAL CUSTOMER EXPERIENCE

Yavuzyiğit D., Ayar Şentürk H.

International Istanbul Economic Research Conference (IIERC), İstanbul, Turkey, 18 - 20 November 2021, pp.58-59, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.58-59
  • Yıldız Technical University Affiliated: Yes