12th International Strategic Management Conference (ISMC), Antalya, Turkey, 28 - 30 October 2016, vol.235, pp.782-787
To be able to adapt successfully to the rapidly changing and uncertain external environment, foreseeing and adapting to the changes are very critical but not enough; because it just makes us followers but not prospectors or proactive entrepreneurs. It is also possible to change the rules of the game to one's own advantage instead of just trying to adapt to the established norms. This is not only innovation but also disruption. Especially those small or newly established organizations might try to disrupt the already established way of doing business dominated by the more powerful, larger, and older competitors. Since they are already integrated and adapted to the status quo it would be difficult for them to admit the importance of radical change; but for the smaller and potentially more dynamic and adaptable newcomers, disruption is not only easier but also a must for survival.