The Effects Of Brand Experiences To Build Brand And Customer Relationship The Empirical Research On Global Brands | AVESİS

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The Effects Of Brand Experiences To Build Brand And Customer Relationship The Empirical Research On Global Brands

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ŞAHİN A., ZEHİR C., KİTAPÇI H.

7 th International Strategic Management Conference, 30 June - 02 July 2011

Publication Type: Conference Paper / Full Text
Yıldız Technical University Affiliated: No