DRIVERS OF RESIDENTIAL DEVELOPERS' MARKETING STRATEGIES BASED ON BUYER PREFERENCES


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KÖMÜRLÜ R., GÜRGÜN A. P. , Arditi D.

METU JOURNAL OF THE FACULTY OF ARCHITECTURE, vol.30, no.2, pp.1-16, 2013 (Journal Indexed in AHCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 30 Issue: 2
  • Publication Date: 2013
  • Doi Number: 10.4305/metu.jfa.2013.2.1
  • Title of Journal : METU JOURNAL OF THE FACULTY OF ARCHITECTURE
  • Page Numbers: pp.1-16