Global Brand Image: A Perspective of Turkish Consumers

Enginkaya Erkent E.

19. International Management Development Association World Business Congress, Konya, Turkey, 21 - 25 July 2010, pp.157-161

  • Publication Type: Conference Paper / Full Text
  • City: Konya
  • Country: Turkey
  • Page Numbers: pp.157-161
  • Yıldız Technical University Affiliated: Yes