A Theoretical Framework About How Organizations Promote Their Corporate Social Responsibility Initiatives
International Journal of Business and Management, cilt.1, sa.2, ss.39-47, 2009 (Hakemli Dergi)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 1 Sayı: 2
- Basım Tarihi: 2009
- Dergi Adı: International Journal of Business and Management
- Sayfa Sayıları: ss.39-47
- Yıldız Teknik Üniversitesi Adresli: Evet
Özet
Corporate social responsibility that has a powerful potential to make positive contributions to
organizations and societies, has become one of the important issues in the corporate world. So,
Marketing scholars have been interested in supporting of social responsible behavior of
companies, because the only way for the employees and consumers to try out the success about
sensitivity and benevolence of the organizations by looking at the actions about its corporate social
responsibility initiatives. The purpose of this study to describe the importance of marketing
communication tools and techniques to built and enhance the organizations’ corporate social
responsibilities.