International Journal of Business and Management, vol.1, no.2, pp.39-47, 2009 (Peer-Reviewed Journal)
Corporate social responsibility that has a powerful potential to make positive contributions to
organizations and societies, has become one of the important issues in the corporate world. So,
Marketing scholars have been interested in supporting of social responsible behavior of
companies, because the only way for the employees and consumers to try out the success about
sensitivity and benevolence of the organizations by looking at the actions about its corporate social
responsibility initiatives. The purpose of this study to describe the importance of marketing
communication tools and techniques to built and enhance the organizations’ corporate social
responsibilities.