A novel unsymmetrical zinc phthalocyanine complex (PCA-ZnPc-3) containing six 2,6-diphenylphenoxy donor groups and pyrazole-3-carboxylic acid anchoring group has been synthesized and used as a sensitizer for dye sensitized solar cells (DSSCs). The optical, electrochemical and photovoltaic characteristics were evaluated and compared with the dyes containing the same anchoring group and tert-butyl (PCA-ZnPc-1) or hexylsulfanyl (PCA-ZnPc-2) donor groups, developed by our group. The DSSC with PCA-ZnPc-3 exhibited a higher power conversion efficiency (PCE) of 2.04% as compared to that of PCA-ZnPc-1 (PCE = 1.74%) and PCA-ZnPc-2 (PCE = 1.89%). This enhancement in efficiency may be ascribed to the less dye aggregation and appropriate dye coverage. These results suggest that the incorporation of 2,6-diphenylphenoxy into pyrazole-3-carboxylic acid based zinc phthalocyanine sensitizers can improve photovoltaic performance of DSSCs.