Accountable Algorithmic Customer Experience Management for Responsible Marketing
in: Analytics-Driven Marketing Strategy at the Intersection of Trust and Responsibility, Soumaya Askri (Canadian University Dubai,Qian Long Kweh (Universiti Malaysia Pahang, Editor, IGI Global, Pennsylvania, pp.1-300, 2026
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2026
- Doi Number: 10.4018/979-8-3373-7148-1
- Publisher: IGI Global
- City: Pennsylvania
- Page Numbers: pp.1-300
- Editors: Soumaya Askri (Canadian University Dubai,Qian Long Kweh (Universiti Malaysia Pahang, Editor
- Yıldız Technical University Affiliated: Yes