Akademik Veri Yönetim Sistemi
TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, cilt.21, sa.5, ss.565-576, 2010 (SSCI)
Many concepts have appeared fashionable as a process of business management and the latest of these is connected to sustainability. Often these concepts are merely refinements of other concepts but are presented as the answer to managing a business. We argue in this paper that these concepts do not replace earlier concepts. Instead, we argue, that the way to manage a business for excellence and sustainable competitive advantage is to focus on the four key areas of profitability, sustainability, reputation and governance.