Sustaining business excellence

ARAS G., Crowther D.

TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, vol.21, no.5, pp.565-576, 2010 (SSCI) identifier identifier


Many concepts have appeared fashionable as a process of business management and the latest of these is connected to sustainability. Often these concepts are merely refinements of other concepts but are presented as the answer to managing a business. We argue in this paper that these concepts do not replace earlier concepts. Instead, we argue, that the way to manage a business for excellence and sustainable competitive advantage is to focus on the four key areas of profitability, sustainability, reputation and governance.