Use of Industrial Product Design as A Strategic Product Differentiation Tool

Karaman Akgül A., Dönmez M.

2nd International Conference on Business, Management and Economics, İzmir, Turkey, 15 - 18 June 2006, pp.217-229

  • Publication Type: Conference Paper / Full Text
  • City: İzmir
  • Country: Turkey
  • Page Numbers: pp.217-229
  • Yıldız Technical University Affiliated: Yes