WHEN THE BRAND VOICE BECOMES SYNTHETIC: AI-GENERATED ADVERTISING, PERCEIVED AUTHENTICITY, AND CONSUMER TRUST
in: DIGITAL TRANSFORMATION, SUSTAINABILITY AND INNOVATION IN TOURISM AND CONTEMPORARY INDUSTRIES, Assoc. Prof. Dr. YAVUZ SELİM BALCIOĞLU,Dr. YAĞMUR CAN GABERLİ, Editor, BZT TURAN PUBLISHING HOUSE, Delaware, pp.87-119, 2026
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2026
- Publisher: BZT TURAN PUBLISHING HOUSE
- City: Delaware
- Page Numbers: pp.87-119
- Editors: Assoc. Prof. Dr. YAVUZ SELİM BALCIOĞLU,Dr. YAĞMUR CAN GABERLİ, Editor
- Yıldız Technical University Affiliated: Yes