Impact of Involvement and Cognitive Load on A ective Responses toAdvergames and In-Game Advertising


SAĞKAYA GÜNGÖR A., OZANSOY ÇADIRCI T.

Yıldız Social Science Review, vol.2, no.2, pp.91-106, 2016 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 2 Issue: 2
  • Publication Date: 2016
  • Title of Journal : Yıldız Social Science Review
  • Page Numbers: pp.91-106