Impact of Involvement and Cognitive Load on A ective Responses toAdvergames and In-Game Advertising

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SAĞKAYA GÜNGÖR A., OZANSOY ÇADIRCI T.

Yıldız Social Science Review, vol.2, no.2, pp.91-106, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 2 Issue: 2
• Publication Date: 2016
• Journal Name: Yıldız Social Science Review
• Page Numbers: pp.91-106
• Yıldız Technical University Affiliated: Yes