Impact of Involvement and Cognitive Load on A ective Responses toAdvergames and In-Game Advertising
Yıldız Social Science Review, vol.2, no.2, pp.91-106, 2016 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 2 Issue: 2
- Publication Date: 2016
- Journal Name: Yıldız Social Science Review
- Page Numbers: pp.91-106
- Yıldız Technical University Affiliated: Yes