Assessment of the Effectiveness of Marketing Activities of Commercial Enterprises Using the Theory of Fuzzy Sets

Ramiz A., Vuqar S.

4th International Conference on Intelligent and Fuzzy Systems (INFUS), Bornova, Turkey, 19 - 21 July 2022, vol.504, pp.135-141 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 504
  • Doi Number: 10.1007/978-3-031-09173-5_18
  • City: Bornova
  • Country: Turkey
  • Page Numbers: pp.135-141
  • Keywords: Theory of fuzzy sets, Commercial enterprises, Marketing activities, Effectiveness of marketing activities, Fuzzy logic
  • Yıldız Technical University Affiliated: No


This work is one of the approaches to evaluating the effectiveness of the marketing activities of commercial enterprises that allows the use of the experience and intuition of marketing workers to solve this problem using the theory of fuzzy sets.