The Effect Of Consumer Perceptions On Their Attitude, Behavior And Purchase Intention In Social Media Advertising


Talih Akkaya D., Akyol A., Gölbaşı Şimşek G.

MARMARA ÜNİVERSİTESİ İKTİSADİ VE İDARİ BİLİMLER DERGİSİ, vol.39, no.2, pp.361-388, 2017 (International Refereed University Journal)

  • Publication Type: Article / Article
  • Volume: 39 Issue: 2
  • Publication Date: 2017
  • Title of Journal : MARMARA ÜNİVERSİTESİ İKTİSADİ VE İDARİ BİLİMLER DERGİSİ
  • Page Numbers: pp.361-388