The Effect Of Consumer Perceptions On Their Attitude, Behavior And Purchase Intention In Social Media Advertising

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Talih Akkaya D., Akyol A., Gölbaşı Şimşek G.

MARMARA ÜNİVERSİTESİ İKTİSADİ VE İDARİ BİLİMLER DERGİSİ, vol.39, no.2, pp.361-388, 2017 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 39 Issue: 2
• Publication Date: 2017
• Journal Name: MARMARA ÜNİVERSİTESİ İKTİSADİ VE İDARİ BİLİMLER DERGİSİ
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.361-388
• Yıldız Technical University Affiliated: Yes