SEGMENTATION OF FEMALE APPAREL MARKET THROUGHCONSUMER DECISION-MAKING STYLES

Yıldırım S., Aydın K., Ustaahmetoğlu E.

Balkan Journal of Social Sciences, vol.5, no.9, pp.115-130, 2016 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 5 Issue: 9
  • Publication Date: 2016
  • Journal Name: Balkan Journal of Social Sciences
  • Page Numbers: pp.115-130
  • Yıldız Technical University Affiliated: Yes