CONSUMER NEUROSCIENCE AND NEUROMARKETING: A QUALITATIVE STUDY ON THE SUCCESS AND FUTURE OF NEUROMARKETING

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Bilgin S., Ayar Şentürk H.

International Istanbul Economic Research Conference (IIERC), İstanbul, Turkey, 18 - 20 November 2021, pp.56-57

• Publication Type: Conference Paper / Summary Text
• City: İstanbul
• Country: Turkey
• Page Numbers: pp.56-57
• Yıldız Technical University Affiliated: Yes