CONSUMER NEUROSCIENCE AND NEUROMARKETING: A QUALITATIVE STUDY ON THE SUCCESS AND FUTURE OF NEUROMARKETING


Bilgin S., Ayar Şentürk H.

International Istanbul Economic Research Conference (IIERC), İstanbul, Turkey, 18 - 20 November 2021, pp.56-57

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.56-57
  • Yıldız Technical University Affiliated: Yes