In the consumer society, people create new identities for themselves by constantly making choices through the options offered by the system through communication technologies and replace the old with the new. In the consumer society, human existence, in other words, visibility, depends on creating an identity on the basis of consumption. Thus, they constantly reproduce both themselves and the system. The system is based on continuous consumption, and in this context, sleep represents a period of time when there is no consumption, which poses a problem for the system to produce itself. In the face of the acceleration of consumption, which the system has already made existentially necessary through communication technologies, sleep poses a problem and, if not eliminated, it should be reduced to the minimum amount of time. In our study, we will try to reveal how sleep is problematized by the system. In this context, the study will consist of three parts. In the first part, the pressure to create an identity in the consumer society will be examined. In the second part, the relationship between daily life and communication technologies will be explained through the human obligation to consume in harmony with the system. In the last chapter, it will be analyzed how sleep became problematic based on the necessity of consumption revealed in the first two chapters. The study was carried out with a qualitative approach and document analysis method. Our study aims to contribute to the theoretical accumulation of intellectual studies in our country and to the literature on how humans and their sleep needs become problematized in harmony with the system as a part of the consumer society. Analyzing the transformation of humans in harmony with the system through sleep makes the article important since there is no such study in the literature.