Segmenting the Gamers to Understand the Effectiveness of in Game Advertising

OZANSOY ÇADIRCI T., Sağkaya Güngör A., KÖSE Ş. G.

1st Annual International Conference on Social Sciences, İstanbul, Turkey, 21 - 23 May 2015, pp.435-447, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.435-447
  • Yıldız Technical University Affiliated: Yes