The Relationship Between Brand Name, Percieved Value, Percieved Quality, Store Image and Consumers' Purchase Intentions


Enginkaya Erkent E., Ozansoy Çadırcı T.

SOBIAD, İzmir, Turkey, 21 August 2008

  • Publication Type: Conference Paper / Full Text
  • City: İzmir
  • Country: Turkey
  • Yıldız Technical University Affiliated: Yes