The influence of storytelling approach in travel writings on readers' empathy and travel intentions

Akgün A. E., Keskin H., Ayar H., Erdoğan E.

11th International Strategic Management Conference 2015, Vienna, Austria, 23 - 25 July 2015, pp.653-663, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Vienna
  • Country: Austria
  • Page Numbers: pp.653-663
  • Yıldız Technical University Affiliated: Yes