The influence of storytelling approach in travel writings on readers' empathy and travel intentions

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Akgün A. E. , Keskin H. , Ayar H., Erdoğan E.

11th International Strategic Management Conference 2015, Vienna, Austria, 23 - 25 July 2015, pp.653-663

• Publication Type: Conference Paper / Full Text
• City: Vienna
• Country: Austria
• Page Numbers: pp.653-663