The influence of storytelling approach in travel writings on readers' empathy and travel intentions


Akgün A. E. , Keskin H. , Ayar H., Erdoğan E.

11th International Strategic Management Conference 2015, Vienna, Austria, 23 - 25 July 2015, pp.653-663

  • Publication Type: Conference Paper / Full Text
  • City: Vienna
  • Country: Austria
  • Page Numbers: pp.653-663