Accessible Hyperlinks and Search Engine Rankings: An Empirical Investigation Erisilebilir Ba?glantilar ve Arama Motoru Siralamalari: Ampirik Bir Inceleme


Cebeci G., DİRİ B.

33rd IEEE Conference on Signal Processing and Communications Applications, SIU 2025, İstanbul, Türkiye, 25 - 28 Haziran 2025, (Tam Metin Bildiri) identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Doi Numarası: 10.1109/siu66497.2025.11111839
  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Anahtar Kelimeler: Accessibility, SEO, SERP
  • Yıldız Teknik Üniversitesi Adresli: Evet

Özet

This study investigates the impact of accessibility features of internal links on a website's Search Engine Results Page (SERP) ranking. To test the hypothesis that accessibility influences SERP ranking, a labeled dataset was created to measure internal link accessibility. In creating this dataset, internal links on websites were matched with their corresponding subpages listed by search engines to complete the labeling process. Accessibility metrics such as "is_unique", "contrast_ratio", and "text_clarity"were extracted for the internal links using machine learning techniques. Analysis of the data suggests that accessibility features may indeed influence SERP rankings. The labeled dataset created in this study will serve as a resource for future research on internal link accessibility and SERP ranking.