The Moderating Effects of Price Aversion Value Optimization and Conspicuousness Motivations on Price Perceived Quality Relationship

KOÇ Ü., AYDIN K.

PROCEEDINGS OF THE 1STANNUAL INTERNATIONALCONFERENCE ON SOCIALSCIENCES, 21 - 23 May 2015, (Full Text)

• Publication Type: Conference Paper / Full Text
• Yıldız Technical University Affiliated: Yes