Segmenting eWOM Engagers On Online Social Networks Based on Personal Characteristics and Behavior

Sağkaya Güngör A., Ozansoy Çadırcı T.

EKEV AKADEMİ DERGİSİ, vol.17, no.57, pp.33-50, 2013 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 17 Issue: 57
  • Publication Date: 2013
  • Journal Name: EKEV AKADEMİ DERGİSİ
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.33-50
  • Yıldız Technical University Affiliated: Yes