Modeling a City’s Branding Tools: The Case of Istanbul


in: Advancing Insights on Brand Management, Popoli, P., Editor, Intech, Zagrep, pp.143-156, 2017

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2017
  • Publisher: Intech
  • City: Zagrep
  • Page Numbers: pp.143-156
  • Editors: Popoli, P., Editor
  • Yıldız Technical University Affiliated: Yes