MANAGEMENT RESEARCH AND PRACTICE, vol.10, no.4, pp.21-32, 2018 (Journal Indexed in ESCI)
Article / Article
MANAGEMENT RESEARCH AND PRACTICE
Emerging Sources Citation Index, ABI/INFORM, Business Source Elite, Business Source Premier
Corporate reputation is defined as stakeholder's overall assessment of a company's performance over time. It reflects multiple stakeholders' perceptions about organization's effectiveness. Companies with high reputation create competitive advantage and are more likely to influence customers' behaviors and attitudes.