THE EFFECT OF CORPORATE REPUTATION ON CONSUMER BEHAVIOUR AND PURCHASE INTENTIONS

KIRÇOVA İ., ESEN E.

MANAGEMENT RESEARCH AND PRACTICE, vol.10, no.4, pp.21-32, 2018 (ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 10 Issue: 4
  • Publication Date: 2018
  • Journal Name: MANAGEMENT RESEARCH AND PRACTICE
  • Journal Indexes: Emerging Sources Citation Index (ESCI), ABI/INFORM, Business Source Elite, Business Source Premier
  • Page Numbers: pp.21-32
  • Yıldız Technical University Affiliated: Yes

Abstract

Corporate reputation is defined as stakeholder's overall assessment of a company's performance over time. It reflects multiple stakeholders' perceptions about organization's effectiveness. Companies with high reputation create competitive advantage and are more likely to influence customers' behaviors and attitudes.