THE EFFECT OF CORPORATE REPUTATION ON CONSUMER BEHAVIOUR AND PURCHASE INTENTIONS

KIRÇOVA İ., ESEN E.

MANAGEMENT RESEARCH AND PRACTICE, cilt.10, sa.4, ss.21-32, 2018 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 10 Sayı: 4
  • Basım Tarihi: 2018
  • Dergi Adı: MANAGEMENT RESEARCH AND PRACTICE
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), ABI/INFORM, Business Source Elite, Business Source Premier
  • Sayfa Sayıları: ss.21-32
  • Yıldız Teknik Üniversitesi Adresli: Evet

Özet

Corporate reputation is defined as stakeholder's overall assessment of a company's performance over time. It reflects multiple stakeholders' perceptions about organization's effectiveness. Companies with high reputation create competitive advantage and are more likely to influence customers' behaviors and attitudes.