THE EFFECT OF CORPORATE REPUTATION ON CONSUMER BEHAVIOUR AND PURCHASE INTENTIONS


KIRÇOVA İ. , ESEN E.

MANAGEMENT RESEARCH AND PRACTICE, cilt.10, ss.21-32, 2018 (ESCI İndekslerine Giren Dergi) identifier

  • Cilt numarası: 10 Konu: 4
  • Basım Tarihi: 2018
  • Dergi Adı: MANAGEMENT RESEARCH AND PRACTICE
  • Sayfa Sayısı: ss.21-32

Özet

Corporate reputation is defined as stakeholder's overall assessment of a company's performance over time. It reflects multiple stakeholders' perceptions about organization's effectiveness. Companies with high reputation create competitive advantage and are more likely to influence customers' behaviors and attitudes.