Customer churn prediction in telecommunication Telekomünikasyon Sektöründe Müşteri Ayrilma Tahmini

Yildiz M., VARLI S.

2015 23rd Signal Processing and Communications Applications Conference, SIU 2015, Malatya, Türkiye, 16 - 19 Mayıs 2015, ss.256-259, (Tam Metin Bildiri) identifier identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Doi Numarası: 10.1109/siu.2015.7129808
  • Basıldığı Şehir: Malatya
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.256-259
  • Anahtar Kelimeler: Customer Churn Prediction, Data Mining, Telecommunication
  • Yıldız Teknik Üniversitesi Adresli: Evet

Özet

At recent years, estimating the churners before they leave has gained importance in environment of increased competition in company strategy. In this paper, churners are tried to detect by using data mining classification techniques. Attribute reductions are tried for decreasing the runtime and increasing achievement of models and performance was measured by using different classification method. In addition, outlier analysis is applied to dataset and then effects on classification results are examined. This classification methods are tested in two datasets which are taken from Telecommunication Companies. Recall and Precision Rates are used as performance criteria.