ARE VIRTUAL GOODS EQUAL IN VALUE TO THEIR MATERIAL COUNTERPARTS? COMPARISON BASED ON HEDONIC AND UTILITARIAN VALUES


SAĞKAYA GÜNGÖR A., OZANSOY ÇADIRCI T.

9.Uluslararası Bilimsel Araştırmalar Kongresi (UBAK), Ankara, Turkey, 12 December 2020

  • Publication Type: Conference Paper / Full Text
  • City: Ankara
  • Country: Turkey
  • Yıldız Technical University Affiliated: Yes