Exploring the impact of marketing culture on job satisfaction Evidence from the Turkish banking sector


Yıldırım S., Acaray A., AYDIN K.

WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT, vol.13, no.2, pp.151-162, 2017 (Journal Indexed in ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 13 Issue: 2
  • Publication Date: 2017
  • Doi Number: 10.1108/wjemsd-01-2017-0001
  • Title of Journal : WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT
  • Page Numbers: pp.151-162

Abstract

Purpose - The literature has shown that organizational culture influences job satisfaction in various industries such as tourism, banking and retail. As a result, investigating the impact of culture and organizational structure is a topic of growing interest. In this context, the purpose of this paper is to examine whether marketing culture has a positive effect on job satisfaction in banking firms.