Exploring the impact of marketing culture on job satisfaction Evidence from the Turkish banking sector
WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT, vol.13, no.2, pp.151-162, 2017 (ESCI, Scopus)
- Publication Type: Article / Article
- Volume: 13 Issue: 2
- Publication Date: 2017
- Doi Number: 10.1108/wjemsd-01-2017-0001
- Journal Name: WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT
- Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
- Page Numbers: pp.151-162
- Yıldız Technical University Affiliated: Yes
Abstract
Purpose - The literature has shown that organizational culture influences job satisfaction in various industries such as tourism, banking and retail. As a result, investigating the impact of culture and organizational structure is a topic of growing interest. In this context, the purpose of this paper is to examine whether marketing culture has a positive effect on job satisfaction in banking firms.