Why companies go positive marketing innovations: a new theoretical prototype for 4ps of innovation

AKGÜN A. E. , KESKİN H. , AYAR H. , ETLİOĞLU H. T.

2nd world conference on technology, innovation and entrepreneurship, 12 - 14 Mayıs 2017

  • Yayın Türü: Bildiri / Özet Bildiri