Why companies go positive marketing innovations: a new theoretical prototype for 4ps of innovation

AKGÜN A. E., KESKİN H., AYAR H., ETLİOĞLU H. T.

2nd world conference on technology, innovation and entrepreneurship, 12 - 14 May 2017

  • Publication Type: Conference Paper / Summary Text
  • Yıldız Technical University Affiliated: Yes