Would You Like To Be A Premium Customer? A Research On The Factors Related To The Intention To Pay For A Premium Music Service


Kırçova İ., Baydoğan P., Köse Ş. G.

Journal of Management, Marketing and Logistics, vol.7, no.1, pp.42-52, 2020 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 7 Issue: 1
  • Publication Date: 2020
  • Journal Name: Journal of Management, Marketing and Logistics
  • Journal Indexes: EconLit
  • Page Numbers: pp.42-52
  • Yıldız Technical University Affiliated: Yes